Strategic Alliances Advantages And Disadvantages Pdf


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23.03.2021 at 12:10
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strategic alliances advantages and disadvantages pdf

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Defines the concept of strategic alliances as well as outlining the potential benefits and disadvantages of entering into such relationships. This will facilitate critical reviews of the nature and type of relationship that best satisfies their individual needs.

Outsourcing is a common practice of contracting out business functions and processes to third-party providers. The benefits of outsourcing can be substantial - from cost savings and efficiency gains to greater competitive advantage. On the other hand, loss of control over the outsourced function is often a potential business risk. You should consider carefully the pros and cons of outsourcing before deciding to contract out any activities or business operations. There are many reasons why a business may choose to outsource a particular task, job or a process.

The Advantages of Business Alliances

Defines the concept of strategic alliances as well as outlining the potential benefits and disadvantages of entering into such relationships. This will facilitate critical reviews of the nature and type of relationship that best satisfies their individual needs. Strategic alliances are a means of rationalizing business operations and improving the overall competitive position of a company and are important because of the sheer speed and dynamism of technological change which has opened up a wide range of new activity areas.

Banking firms, however, experienced difficulty in defining the type of relationship that best suits their needs. In particular parties have difficulty in distinguishing strategic alliances from other forms of organizational relationships. Takac, P.

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Strategic alliance

Franchisors should go into partnerships unselfishly and with clear expectations from both sides—just as they would before signing on a franchisee. To prosper and grow as a franchise, more often than not, there will be a point when it will be necessary to find creative new ways to expand and develop into new markets. Before pursuing a business partnership, franchisors should identify businesses that offer different, yet complimentary services from their own franchise system, but serve a similar market. How will the partner gain value from the alliance with your company? The most important point to keep in mind about a strategic alliance is that it will be mutually beneficial. If both parties are not benefitting from the partnership, it will languish over time, resulting in a damaged business relationship. After the franchised company has identified a business with whom it can build a mutually beneficial partnership, it will be ready to establish a relationship with the representatives and solidify a healthy alliance.

References Investopedia Strategic alliances. The role of strategic alliances in high-technology new product development. Strategic Management Journal. Kojohari N. The competitive advantage of strategic alliances. EEE Conference Papers.

A business alliance, also known as a strategic alliance, is a formal business relationship between two or more organizations that share similar short and long-term objectives. A business alliance structure can include joint ventures, franchising, cross-licensing, cross-marketing, and co-manufacturing. Although there are advantages and disadvantages of strategic alliances, they generally enable your company to realize its potential more quickly than if you pursued an objective alone. By allying yourself with a well-established company that has mastered a market that you find enticing, you can quickly enter that market without having to allocate significant financial resources. Another of the important benefits of strategic alliance is that it provides access to the unique know-how of the company with which you are partnering. Marketing strategies and technical expertise are two examples of the type of knowledge that is shared between businesses in an alliance. The benefits of strategic alliance also include helping to create economies of scale.

The Disadvantages of Forming Business Alliances

While forming business alliances can be beneficial to a company, aligning yourself with another business entity also brings potential downsides. Interweaving your business with another, whether via formal or casual alliance, requires thoughtful consideration. Going into an alliance without pre-planning can damage your personal branding and lead to other potential liabilities.

Hence, forming a joint venture with another company is seen as a plausible solution. It is not like a partnership agreement because this has a definite end to it as it focuses on a single project or undertaking. It does pose a great sense of benefit for both companies, but it also comes with its share of side effects as well.

A strategic alliance also see strategic partnership is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. The alliance is a cooperation or collaboration which aims for a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts. The alliance often involves technology transfer access to knowledge and expertise , economic specialization , [1] shared expenses and shared risk. A strategic alliance will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Typically, two companies form a strategic alliance when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses.

Global strategic alliances offer incredible new opportunities for businesses of any size. Thanks to the availability of communication and information-sharing resources, a startup can form the same quality of alliances globally as a large corporation. Businesses are looking to form these alliances with one another more than any other type of relationship.

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If you've reached a point that you feel you've gotten about as far as you can on your own in charting your export strategy , it's a good time to consider joining forces with another company of similar size and market presence that is located in a foreign country where you are already doing business, or would like to. That's a global strategic alliance. Before you can move ahead though, it's important to understand exactly how a global strategic alliance works, and what it can and cannot do for you. Alliances are typically formed between two or more corporations, each based in their home country, for a specified period of time. Their purpose is to share in the ownership of a newly formed venture and maximize competitive advantages in their combined territories. The cost of a global strategic alliance is usually shared equitably among the corporations involved and is generally the least expensive way for all concerned to form a partnership.

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