Tools And Techniques Of Sales Promotion Pdf


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tools and techniques of sales promotion pdf

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Journal Metrics. The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion.

9 Types of Consumer Sales Promotion Tools

Sales Promotion is a very important promotion technique that can be used efficiently to increase the sales and eventually profits of the company Weerathunga and Pathmini, Many salespeople live and die by the phone, and for good reason: A phone call or in-person visit may be key to closing for a potential customer who is an auditory or tactile person. Magnify the pain and make the cost real, present, and unbearable. Immediate price reduction is the technique that exerts greatest influence on the brand choice process. All rights reserved.

A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnaires were administered by means of face-to-face interviews or via emails. The relative importance of prevalence RIP and the mean evaluation of effectiveness MEE were determined for all studied marketing tools for the different groups of respondents pharmaceutical sales representatives PSRs , community pharmacists, consumers, and the entire sample. PSRs and pharmacists identified trade promotion as the most effective and prevalent technique. The same tools were identified as the most prevalent by all respondents. Free samples of promoted products appeared to be the most prevalent tool, but at the same time was the least effective. It is highly developed and characterized by a wide range of products.

It aims at stimulating consumers. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. Types of Sales Promotion Tools. Samples are one of the most important tools of sales promotion. Samples are defined as offers to consumers of a small amount of a product for trial. Free samples are given to consumers to generate their interest in the product.

SALES PROMOTION: Principles and Techniques.

Sales promotion is one of the elements of the promotional mix. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates. Sales promotions can be directed at either the customer , sales staff, or distribution channel members such as retailers. Sales promotions targeted at the consumer are called consumer sales promotions.

Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. Companies use many different forms of media to communicate about sales promotions, such as printed materials like posters, coupons, direct mail pieces and billboards; radio and television ads; digital media like text messages, email, websites and social media, and so forth. Do you like free samples? Most people do. Samples encourage trial and an increased awareness of the product. You have probably purchased a product that included a small free sample with it—for example, a small amount of conditioner packaged with your shampoo.

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Sales Promotion Tools and Techniques – 2 Important Methods: Consumers Promotion Methods and Dealer Promotion Methods. Coupons, Premiums and Samples: These are at the heart of sales promotion. Point of Purchase Displays (POP Display): Other Techniques.


Journal of Public Administration and Governance

Under it in order to clear the excess stock, products are offered at some reduced price. Image Courtesy : hscommunication. Under this method, the customers are offered products on less than the listed price. Under this method, some part of the price of an article is refunded to the customer on showing proof of purchase.

Sales promotion

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